Designed a clean, on-brand welcome banner for United Strength’s Proshop, utilizing a minimalist aesthetic and bold messaging to drive user engagement.
United Strength (Proshop) My Role: Digital Designer Project Type: Web Design, Banner Design, Branding
This project involved the design of a strategic welcome banner for United Strength’s Proshop, created to seamlessly integrate with the brand’s existing identity while effectively engaging and directing site visitors.
My comprehensive responsibilities included:
Visual Design & Brand Alignment:
Utilized the brand’s established dark gradient background and signature blue accents to ensure visual consistency and reinforce a strong, professional tone.
Emphasized a clean, minimalist layout to keep the focus on the empowering, action-oriented message.
Messaging & Call-to-Action:
Crafted a bold and welcoming headline to invite users into the online store experience.
Incorporated a clear, concise call to action—“Order your banner now!”—to effectively guide visitors toward conversion.
User Experience & Cohesion:
Designed the banner to serve as a cohesive and engaging entrance point to the Proshop, enhancing the overall user journey.
Balanced visual impact with functional clarity to support both brand identity and business objectives.
This project showcases my ability to create digital assets that align with existing branding while optimizing user engagement and guiding customer action through thoughtful design and persuasive messaging.
