Stack: Smash Burger Brand Identity & Packaging System

Crafted the bold and dynamic brand identity for Stack — a smash burger brand under 1 Resto en + — including logo, custom pattern, and mouth-watering packaging design.

My Role: Brand Identity & Packaging Designer
Project Type: Logo Design, Packaging Design, Pattern Design, Food Branding

This project involved the creation of Stack — a bold, energetic smash burger brand focused on juicy, customizable burgers — as part of 1 Resto en +’s diverse digital food portfolio. The design captures the indulgent, satisfying nature of smash burgers while maintaining a modern and sleek aesthetic.

My comprehensive responsibilities included:

• Logo and Brand Identity:
  • Designed a strong, impactful logo that reflects the brand’s “less is more” philosophy — focusing on quality ingredients and bold flavor.
  • Developed a visually striking identity using a confident color palette and typography that stands out in the competitive burger market.
• Custom Pattern Design:
  • Created a unique and ownable pattern inspired by the layers of a burger, grill marks, or other culinary motifs, adding depth and recognition to packaging and merch.
• Packaging Design:
  • Designed functional and appealing packaging for burgers, fries, and sides, ensuring it maintains heat and freshness while looking irresistible.
  • Incorporated the custom pattern and bold branding across boxes, wrappers, and bags for a cohesive unboxing experience.
• Brand Application:
  • Extended the identity to digital and print touchpoints, including social media graphics, menus, and promotional materials.
  • Prepared production-ready files for packaging, ensuring practicality for delivery and takeaway.

This project demonstrates my ability to create crave-worthy, visually ownable food brands — perfect for today’s fast-casual dining scene — with special attention to logo impact, pattern design, and packaging that enhances the product experience.