Samsung Fasttrack: Event Branding & Social Media Campaign

Designed a cohesive visual identity for the Samsung Fasttrack event, including a suite of social media graphics and a roll-up banner, to promote a tech-forward and innovative atmosphere.

My Role: Graphic Designer
Project Type: Event Branding, Digital Design, Print Design

This project involved the creation of a dynamic and cohesive visual identity for the Samsung Fasttrack event, designed to generate excitement and clearly communicate key information to a tech-savvy audience.

My comprehensive responsibilities included:

• Visual Identity Development:
  • Established a tech-forward aesthetic using a modern blue gradient background, geometric shapes, and subtle network graphics to emphasize themes of innovation and connection.
  • Developed a clean and impactful typographic hierarchy to ensure key event details were communicated quickly and effectively.
• Social Media Suite Design:
  • Created a set of social media graphics that emphasized crucial event information, including networking opportunities, cash prizes, and capital investment.
  • Used bold, capitalized text and a consistent visual language to ensure high engagement and clarity across digital platforms.
• Roll-Up Banner Design:
  • Designed a minimalistic and vertical roll-up banner for in-event visibility, translating the digital aesthetic into a powerful print format.
  • Ensured the layout was eye-catching and clear, effectively communicating the event’s value propositions in a physical space.

This project showcases my ability to develop a unified visual system across both digital and print mediums, creating professional and dynamic designs that effectively communicate core messaging and drive audience engagement.