Developed the complete brand identity and a compelling pitch deck for Moddus, a groundbreaking French management app connecting firms, employees, and clients.
My Role: Brand Identity Designer & Visual Designer Project Type: Branding, Logo Design, Pitch Deck Design, SaaS
This project involved the creation of a full brand identity and an investor pitch deck for Moddus, an innovative management app designed to streamline daily interactions between firms, employees, and clients—the first of its kind in the French market.
My comprehensive responsibilities included:
Brand Strategy & Identity:
Developed the brand strategy and visual identity from the ground up, establishing a modern and professional look that reflects the app’s innovative approach.
Designed the logo and defined the brand’s color palette, typography, and graphic elements to ensure consistency across all touchpoints.
Pitch Deck Design:
Created a visually engaging and structured pitch deck that clearly communicates Moddus’s unique value proposition, market positioning, and user benefits.
Used clean layouts, compelling visuals, and concise messaging to effectively tell the brand’s story and appeal to potential investors.
Market Positioning:
Emphasized Moddus’s first-to-market status in France, highlighting its ability to improve communication and efficiency for businesses through a unified platform.
Ensured the design aligned with a tech-savvy audience while maintaining a professional and trustworthy tone.
This project showcases my ability to build a strong brand identity and translate it into persuasive sales and marketing materials, supporting both launch and growth objectives for a B2B SaaS product.
