Grazie Mamma: Italian Food Brand Identity & Packaging

Created the complete brand identity and packaging for Grazie Mamma — an Italian food brand under 1 Resto en +’s portfolio — including logo, brandbook, and pizza box design.

My Role: Brand Identity & Packaging Designer
Project Type: Logo Design, Food Branding, Packaging Design, Brandbook

This project involved the creation of Grazie Mamma — a nostalgic yet modern Italian food brand — as part of 1 Resto en +’s digital restaurant portfolio. The brand was designed to convey authenticity, warmth, and high-quality artisanal pizza.

My comprehensive responsibilities included:

• Logo & Brand Identity:
  • Designed a custom logo that blends traditional Italian charm with contemporary appeal, using warm tones and elegant typography to evoke a homemade feel.
  • Developed the full visual identity, including the color palette, typography, and brand voice tailored to Italian cuisine.
• Packaging Design:
  • Created eye-catching and functional pizza box designs that emphasize the brand’s “Best Pizza in Town” messaging while maintaining practicality for delivery and takeaway.
  • Ensured the packaging aligned with the overall brand look and feel, using a mix of bold lettering and rustic visual elements.
• Brandbook Development:
  • Built a detailed brandbook outlining logo usage, color codes, typography guidelines, packaging specs, and tone of voice to ensure consistency across all digital and physical touchpoints.

This project highlights my ability to develop deliciously authentic and market-ready food brands — perfect for delivery-focused concepts — with special attention to logo impact, packaging functionality, and full brand system scalability.