Comme un Poisson: Premium Seafood Brand Identity & Packaging

Created the complete brand identity and packaging for Comme un Poisson — a premium seafood brand under 1 Resto en + — featuring a sleek logo and elegant tray packaging design.

My Role: Brand Identity & Packaging Designer
Project Type: Logo Design, Food Branding, Packaging Design, Premium Seafood

This project involved the creation of Comme un Poisson — a sophisticated seafood brand focused on high-quality, elegant fish dishes — as part of 1 Resto en +’s expanding digital food brand portfolio. The design conveys freshness, luxury, and simplicity.

My comprehensive responsibilities included:

• Logo and Brand Identity:
  • Designed a clean, modern logo that reflects the premium quality and freshness of the seafood offerings.
  • Developed a refined visual identity using a coastal-inspired color palette and elegant typography to enhance the brand’s upscale positioning.
• Packaging Design:
  • Created sleek and functional plastic food tray packaging, optimized for delivery and takeaway while maintaining a high-end aesthetic.
  • Designed clear and appealing label layouts that highlight the product name (e.g., Grilled Mackerel) and key selling points, ensuring instant recognition and desire.
• Brand Application:
  • Ensured visual consistency across all packaging mockups and promotional materials, reinforcing a cohesive and trustworthy brand image.
  • Prepared production-ready files for packaging, focusing on practical elements such as durability, visual clarity, and brand alignment.

This project highlights my ability to craft premium, market-ready food brands with a focus on freshness and sophistication — perfect for discerning consumers seeking quality seafood delivered conveniently.