1 Resto en +: Complete Brand Identity & Investor Pitch Deck

Led a design team to develop the full brand identity from scratch—including logo, brandbook, and website—for 1 Resto en +, an innovative B2B food delivery concept, along with their investor pitch deck.

My Role: Lead Brand Designer & Art Director
Project Type: Logo Design, Branding, Web Design, Pitch Deck Design, Print Design

This project involved leading a small design team to create a complete and strategic brand identity for 1 Resto en +, a pioneering French food tech company that partners with existing restaurants to launch digital delivery brands.

My comprehensive responsibilities included:

• Creative Direction & Team Leadership:
  • Led and managed a small design team throughout the project, overseeing concept development, execution, and delivery of all brand assets.
  • Coordinated tasks and ensured alignment with the client’s vision and business objectives.
• Brand Strategy & Logo Design:
  • Directed the development of the brand strategy and designed the logo from scratch, establishing a modern and dynamic visual identity that reflects the company’s innovative B2B2C model.
  • Created a cohesive brand system, including color palette, typography, and graphic elements, to ensure consistency across all touchpoints.
• Brandbook & Stationery Design:
  • Supervised the production of a comprehensive brandbook outlining logo usage, visual guidelines, and communication standards to maintain brand integrity.
  • Oversaw the design of a full suite of stationery and corporate materials, reinforcing a professional and trustworthy image.
• Website & Investor Pitch Deck:
  • Led the design of a user-friendly website that clearly communicates the company’s unique value proposition and streamlined onboarding process for restaurant partners.
  • Directed the creation of a visually compelling and structured investor pitch deck that effectively narrates the business model, vision, and market opportunity.

This project showcases my ability to lead a design team and build and scale a sophisticated brand identity from concept to execution, supporting both B2B communication and investor relations for an innovative startup.