Developed the full brand identity, including logo and minimalist branding, for French gourmet food brand Papille, along with elegant sticker designs for their escargot product line.
My Role: Brand Identity & Packaging Designer Project Type: Logo Design, Branding, Packaging Design, Label Design
This project involved the creation of a complete brand identity for Papille, a gourmet food brand specializing in escargots, from the foundational logo design to the application across elegant, modern packaging.
My comprehensive responsibilities included:
Logo & Brand Identity Design:
Designed the core logo and established the brand’s visual identity, focusing on minimalism, sophistication, and a connection to French culinary tradition.
Defined the brand’s color palette, typography, and overall aesthetic to communicate premium quality and authenticity.
Packaging & Sticker Design:
Created two distinct sticker designs that extend the brand identity onto the product packaging, using tailored color stories—fresh greens for traditional escargots and earthy tones for the truffle variant.
Integrated high-resolution imagery and clean typography to highlight key product information like preparation details and ingredients, ensuring clarity and luxury.
Brand Consistency & Application:
Ensured a seamless and cohesive brand experience across all touchpoints, from the logo to the packaging and beyond.
Balanced minimalism with appetite appeal, making the brand feel both refined and approachable to gourmet consumers.
This project showcases my ability to build a brand from the ground up and apply it strategically across packaging, resulting in a distinctive and desirable product presence in the competitive food market.
