Crafted an elegant and timeless brand identity for Jiji’s Bakery in the Netherlands, featuring a custom logo and minimalist packaging that reflects their artisanal quality.
Full Project Description:
Client: Jiji’s Bakery (Netherlands) My Role: Brand Identity Designer Project Type: Logo Design, Packaging Design, Branding
This project involved the creation of a sophisticated and cohesive brand identity for Jiji’s Bakery, designed to reflect their artisanal roots and premium offerings while resonating with a modern audience.
My comprehensive responsibilities included:
Custom Logo Design:
Developed a unique logo using a hand-drawn, flowing script for “Jiji’s” to convey delicacy and craftsmanship.
Paired this with a minimalist serif font for “Bakery” to ensure balance, readability, and a timeless appeal.
Packaging Design:
Designed packaging that aligns with the brand’s minimalist identity, using clean lines, ample white space, and subtle detailing to highlight the logo and product quality.
Focused on a refined yet approachable aesthetic to emphasize the handmade, premium nature of the bakery’s products.
Brand Consistency:
Established a cohesive visual language across all touchpoints, ensuring the brand feels elegant, intentional, and memorable.
Created a stylish and distinctive brand presence that appeals to customers seeking high-quality, handcrafted baked goods.
This project showcases my ability to build a thoughtful and visually appealing brand identity from the ground up, balancing artistry with functionality to meet the client’s vision and market needs.
