MRJ Consulting: Complete Brand Identity | Logo & Branding Design

Crafted a full visual identity from the ground up for MRJ Consulting, establishing a sophisticated and authoritative brand for their advertising and influence services.

My Role: Brand Identity Designer
Project Type: Logo Design, Brand Strategy, Stationery Design

This project involved the creation of a comprehensive and original visual identity for MRJ Consulting, designed to position them as a leading, trustworthy, and modern firm in the competitive advertising and influence sector.

My comprehensive responsibilities included:

• Brand Strategy & Conceptualization:
  • Developed the core brand concept, emphasizing professionalism, authority, and strategic influence.
  • Defined a sophisticated color palette of deep navy and beige to evoke trust, stability, and a high-end aesthetic.
• Logo Design:
  • Designed a custom, minimalist logo from scratch to serve as the cornerstone of the new brand identity.
  • The logo was crafted to be sleek, memorable, and reflective of the firm’s modern and authoritative presence.
• Full Brand Identity System:
  • Built a complete suite of brand assets, including a cohesive stationery set with business cards, letterhead, and envelopes.
  • Established a clean, uncluttered visual language with sleek typography to ensure readability and a polished brand image across all applications.

This project showcases my ability to develop a brand’s visual identity from concept to completion, creating a distinctive and functional system that powerfully communicates a company’s core values and market position.