DIR Design Ready: Real Estate Resource Guide & Brand Update

Designed a comprehensive real estate buyer’s guide and supporting brand materials for DIR Design Ready, enhancing their visual identity and market presence.

My Role: Graphic Designer & Brand Designer
Project Type: Print Design, Booklet Design, Branding, Layout Design

This project involved the design of a detailed resource guide for home buyers, along with a visual update to the DIR Design Ready brand materials, ensuring a modern and trustworthy presence in the competitive real estate market.

My comprehensive responsibilities included:

• Booklet Design & Layout:
  • Designed a soft-cover buyer’s resource guide titled “The Complete Guide to Finding Your Next Home,” tailored to inform and assist potential homeowners.
  • Created clean, organized layouts with intuitive navigation, combining informative text with visually engaging elements to enhance readability and user experience.
• Brand Consistency & Visual Update:
  • Updated existing brand collateral to ensure a cohesive and professional look across both print and digital platforms.
  • Developed a structured visual hierarchy using the brand’s color scheme and typography to reinforce trust and clarity.
• Print-Ready Preparation:
  • Delivered print-ready files for the booklet and supplementary materials, ensuring high-quality production and alignment with industry standards.

This project showcases my ability to create polished, user-centered print materials that support brand identity and provide tangible value to the end-user, while maintaining a clean and professional aesthetic.